"Stories spark emotions. We have an intuitive, emotional side as well as a deliberate, rational side to our character. Too often in business we only try and connect with people on a rational level but this isn’t enough to actually change how people behave.....
Read MoreBe awesome! Plus 14 more ways to get referrals
A survey I recently carried out said that the top 3 marketing tools that you value the most are : 1. Social media, 2. Referrals and word of mouth and 3. Good consistent branding.
So what can you do to improve your chances of being referred? Well, I'm tempted to just say "be awesome!' as that pretty much sums it up, but in more detail, here are 14 top tips......
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How to stand out - case study
July 10-12th marked the 2015 County Kent Show........On my way round the show, I was drawn to a lovely stand with beautiful silver jewellery. Now, all fairs have a company selling jewellery right? And it tends to be much of the same, but this lovely business was different.
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