"Stories spark emotions. We have an intuitive, emotional side as well as a deliberate, rational side to our character. Too often in business we only try and connect with people on a rational level but this isn’t enough to actually change how people behave.....
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The importance of colour in your business, branding and life
It doesn’t happen often, but last week I treated myself! My treat was a colour analysis session with Jane Lowther from House of Colour......
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How creativity can make you shine
Whilst browsing Instagram (my new favourite social media platform - @lisafromklarity), I came across a lovely vibrant profile from @Ckelso.......
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Why you should focus on your customers more than your product
I came across a Facebook post today written by Roger James Hamilton, from Hong Kong, now living in New York, who is the founder of the Entrepreneurs Institute. I agreed with his post so wanted to share his advice with you.......
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9 tips to turn your food photos from meh to marvellous
To be a social media content machine you need a constant flow of images, so always have your phone to hand. With a simply touch or swipe of a button and a bit of thought, you can capture really great photos from wherever you go.
Here are my top tips to taking terrific foodie phone photos:
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Warning: Defining your vision could seriously transform your business
Do you have a well defined company vision? If you do, do you have it written or printed on a piece of paper and have it stuck to the wall of your office? (or have it as a screen saver?) No? Well go and do it now! Why? Well, by focusing on your long term goal, and having that vision top of mind, it helps you stay on the correct path and stops you getting distracted.
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Be awesome! Plus 14 more ways to get referrals
A survey I recently carried out said that the top 3 marketing tools that you value the most are : 1. Social media, 2. Referrals and word of mouth and 3. Good consistent branding.
So what can you do to improve your chances of being referred? Well, I'm tempted to just say "be awesome!' as that pretty much sums it up, but in more detail, here are 14 top tips......
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How to stand out - case study
July 10-12th marked the 2015 County Kent Show........On my way round the show, I was drawn to a lovely stand with beautiful silver jewellery. Now, all fairs have a company selling jewellery right? And it tends to be much of the same, but this lovely business was different.
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Brands I love: The Lemon Square
So I often come across brands that I truly admire because they seem to have done everything just right......
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5 reasons to invest in brand building
Let’s say you make jam, or bread or cheese. A lot of people make jam, or bread or cheese. But what makes your jam, bread or cheese different? How do you stand out from other jams, breads or cheeses? What makes a consumer choose you over others?
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Big brand learnings for smaller artisan producers
Before I started working with passionate artisan producers, I used to manage the UK marketing for well known big, global alcohol brands such as Campari, Beefeater Gin and Courvoisier Cognac.
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Online Personal Branding: My podcast interview with Lis McGuire from Giraffe CVs
So I’ve finally recorded my first podcast! Wooohoo! A podcast, by the way, is an online audio file that you can download onto a computer or portable device and listen to at a time that suits you. Lis from Giraffe CVs asked to interview me about how to use social media to personally brand yourself.
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Who is Lisa from Klarity?
Hi I’m Lisa from Klarity Marketing and I am a brand developer and social media coach. I help artisan entrepreneurs create a brand, improve of grow their brand and raise awareness of their brand and shine online.
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